How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 01:35
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
Manny Machado, pitching power Padres to series win over Brewers - San Diego Union-Tribune
Product
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Solar Storms Are Secretly Taking Down Elon Musk’s Satellites - The Daily Galaxy
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
Silicon Valley's not crying for Musk - Axios
Processes
Good marketing is doing this well.
Place